Fact #1 – Your website is the life force of your online business not to mention vital to your overall success. It is the virtual representation of your company.
Fact #2 – When you are doing business online, people can’t meet or see you as they would in a more traditional off-line business setting. Hence, they judge you by your website. This is where a good design comes into play.
Think for a minute about running an offline company. Would you allow your salespeople to behave or dress inappropriately when they are dealing with customers?
By making your staff wear professionally, you are telling your customers that you do care about quality. This works simply because first impressions matter.
The same holds true with your website. If your website is poorly designed and hard to navigate, you are literally driving your visitors to your competitors websites and leaving them with the impression that you are unprofessional, unreliable and not safe to do business with.
On the other hand, if you have a totally professional looking website you are giving your visitors the perception that you have given meticulous attention to every detail and you care about professionalism. You are organized, focused and you really mean business.